Our normal fee = R3, 999 Once off

Domain registration R200

Monthly hosting  R165 pm

(Includes 3 changes per month 1 hour)

Includes:

Unlimited Pages Responsive Website (Website displays neatly on all devices)

Custom Design (This  template manipulated to your liking within reason)

Training on CMS (So you can manage site yourself - Optional)

Google Webmaster Registration / Google My Business Registration (NB for local search results)

The initial basics are done well :

Chapter 4 – The most Important Basic website information

We plead with all our clients to do the basics well and not to be initially too fixated on the look and feel of the website that it consumes all the time and effort when starting off with a new website. (This is usually the case when people do not understand how search engines work – Section A.)

(The look and feel is important too. We have good in-house specialists who can change it as often as you like for R700 without changing the website text and active modules.)

The basics of your website form the foundation of your website and it is important.

4.1) Business description / define page 1 of Google

It is important at the start to define those search terms you would like to be found for on page 1 of Google.  (If you are the only hardware store in town or one of only two then it would be very easy to appear on page 1 for search terms like Simons Town Hardware store. If you are the 40th Guesthouse or Bed and Breakfast in Fish Hoek then it becomes more difficult.)

It is nevertheless important that we as your web design company understand for what search terms you would like to be found on page 1.

(The only guarantee for page 1 is to pay Google or other search engines and if you get more gross income than the advertising expense then you are on the right track. Kwikwap does manage Google Adwords accounts for customers.)

This newsletter is focussed on getting free generic traffic to your website. Generic is when people find your website for things other than your business name or other than paid for search results.

We need to be supplied with about 15 search terms (not more than 400 characters) you would like to be found for, which describes your business. This information will be entered under settings and admin / business description.

4.2 Important Pages (Home and About us)

A website consists of individual web pages. Any web page can be indexed by Google. Any web page has the potential to be included in search results. But ask yourself the question?

Why would Google keep this web page in its index? Is this information unique? Will it add value to the client’s of Google / your potential clients?

Your home page and your about us page are important pages on your website. (If you have not watched the first two YouTube videos then now is a good time to watch them, or watch it again.)

Both these pages (Your Home Page and Your About us Page) should include important words you would want to be found for. Don’t start these pages with high level English explaining your vision and mission but keep it simple and to the point. (What you do, Where you do it,Who does it,Why do you do it,When do you do it,How do you do it)

EG: for Buddy Web Design

(Home Page or About us)

Buddy Web Design designs websites for small and medium businesses on the South Peninsula using Kwikwap Software. We visit business owners at their place of business in areas such as Fish Hoek, Simons Town, Kalk Bay, Muizenberg, Contantia, Tokai and Bergvliet. We offer training on Kwikwap’s user friendly CMS Software.

You cannot expect to be found for search terms if these words do not appear somewhere in your website text.

4.3) Headings are important

It must be logic that the headings of individual web pages are important whether it is a product or service or a newsletter/blog or standalone custom page. The title of this newsletter could be for example changed to “Important basics for Internet Marketing” after the newsletter has been emailed. We use a title like February 2015 Newsletter seeing it affords a better chance of bypassing Email Spam Filters.

When creating your website text it is important to consider your headings and especially the headings of your products and services pages. Hopefully you should by now understand that this process is not a mechanical process but a simple natural process of defining what makes your business , products and services unique and different from your competition.

The more common your products and services the more effort you need to put into your whole website text. For example when developing the FAQ section of your website.

4.4.) Quality content

Your business description ( 4.1) , the titles of your individual web pages (4.3) , your important pages (4.2) should be underpinned and substantiated by quality content which is the product of your own work and not be copied from other web pages found on the internet. Search engines ignore and even penalise websites containing duplicate content. The more in depth and quality of the information you provide the better your overall chance of your website appearing on page 1 for a variety of search results which might bring you eventual business.

Always keep asking yourself is the content of this page unique and different from what is already available on the internet and especially in the area where you operate your business in.

4.5.) FAQ’s

Once you have done your home page, about us page and your products and services pages well it should be rounded off with a comprehensive as possible FAQ section on your website. This would complete the basics of your website copy. Do this well / better than your competition and you should then be able to ask:

Why would Google not rank me higher than my competition? That is what you want to achieve with your basic website copy /text.

A good source for FAQ’s is your email inbox and outbox where people would have asked questions in the past and been answered.

4.6.) PHOTOGRAPHS / VIDEOS

A few photographs on your website in between website text will make your website look more attractive and is often a better way of explaining what you do. Search engines mainly work with website text but we must remember we work with humans, our potential clients. Photographs are a way of breaking the monotony of reading trough website text.

You can have many different albums with hundreds of photographs in your website but please remember that people entertain themselves via Face book and Instagram  when they want to look at pictures.

It is better to use fewer more quality photographs and use the photographs as an opportunity to create original website copy by describing the photographs which are included in your website.

Here is a Youtube video which I did more than 5 years ago explaining what we do. It is good to note that we have been consisitent in our approach and what we have been preaching. This video on its own could bring me in business. The fact that this You Tube video is linked to our business website assists with our websites SEO. It forms part of off site SEO.

4.7 Choosing a domain name

It will benefit you if you choose a domain name that includes what you do like we did with Buddy Web Design. It will also benefit you when you choose a domain name that includes the town or city where your offer your services like www.capetownfabrics.co.za . Having said this none of the clever tricks will work if the whole website is not of a good quality. Google continues to figure out how to weed out lazy and spammy website owners from search results. It is also important to try and register a domain which can easily be remembered and spelled. It is easy when we casually meet strangers who might be a potential client to tell them look up Buddy Web Design. Same with our Facebook page. The address is facebook.com/buddywebdesign .

 

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